Build global health and wellness
Malaysia's blend of diverse cultures, profound traditional medicine heritage, and advantageous strategic geographical location make it an ideal hub for the development of health innovation. China and ASEAN have been each other's largest trading partners in the traditional Chinese medicine (TCM) industry for four consecutive years. In the past five years, ASEAN's imports of Chinese herbal medicines have accounted for nearly 50% of China's total imports of Chinese herbal medicines. Among China's top ten global export markets for Chinese herbal medicines, ASEAN countries occupy five seats. This fully demonstrates the huge volume and strategic value of the TCM market in Malaysia and even the ASEAN region, and lays a solid foundation for deepening regional industrial cooperation and high-quality development
Promote international cooperation for sustainable health
The 2026 China Traditional Chinese Medicine Health Service Exhibition will be held concurrently and in the same venue as the Malaysia International Traditional Medicine and Health Technology Exhibition (TCMex). The exhibition aims to strengthen cooperation between Malaysia, China, ASEAN, and global partners, foster a vibrant industrial ecosystem, and facilitate information exchange, cross-border trade, and the development of traditional medical models
Empowering trade in traditional Chinese medicine services
Actively respond to the national strategic deployment of developing traditional Chinese medicine (TCM) service trade, provide a core engine for Chinese enterprises to "go global", promote the cross-industry integration of TCM service trade and new forms of health industry, and help build a new ecosystem of thriving TCM service trade oriented towards comprehensive health
Driving innovation and investment opportunities
Through business matchmaking, product exhibitions, and networking activities, the exhibition will facilitate technology transfer, product validation, brand development, and international cooperation opportunities. It will provide strong support for enterprises to connect with international market resources and seize regional cooperation opportunities, thereby assisting Chinese traditional Chinese medicine enterprises in achieving high-quality and sustainable development in the process of globalization.
