Traditional Medicine Service Integration and Development Exchange Meeting

Theme: Going Global in Services · Model Innovation — ASEAN Opportunities for Traditional Medicine Services
Time: 25 November 2026 (Wednesday), 14:30–16:40
Venue: MITEC, Exhibition Function Zone
Participants: Representatives of traditional medicine medical institutions, wellness enterprises, education institutions and industry organizations from China and ASEAN countries

 

Introduction
Traditional medicine service trade is moving from “single-point going global” to “systemic going global”: international diagnosis and treatment, wellness tourism, telemedicine, education and training, and mutual recognition of standards are together creating new opportunities in ASEAN.
Yet what institutions really care about is: where do overseas patients come from? How can clinics be established locally? How can wellness tourism be turned into business? How can talent be exported? How can standards be mutually recognized?
This forum focuses on innovative development models for traditional medicine service trade. It brings together representatives of traditional medicine medical institutions, wellness enterprises, education institutions and industry organizations from China and ASEAN countries to discuss going global in services, model innovation and ASEAN opportunities — unpacking real cases, connecting industry resources and advancing project cooperation, and exploring new pathways for traditional medicine service trade in the ASEAN market.

Agenda (Draft)

Time	Item	Speaker
Moderator: Ms. Gao Ying, Department of TCM, China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE)
Opening Session
14:30–14:40	Opening remarks	Ms. Meng Dongping, Party Secretary and Vice President, China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE)
Keynote Session
14:40–14:55	Empowering Opening-up to the North through the Integration of TCM (Mongolian Medicine), Culture and Tourism: Building a New Model of International Wellness Tourism Service Trade	Mr. Liu Tongwen, Director-General, Hulunbuir Municipal Bureau of Commerce, Inner Mongolia Autonomous Region, China
14:55–15:10	Exploring and Practising the Internationalization of TCM Health Services	Mr. Chen Lixin, Secretary-General, Committee for International Exchange and Cooperation, Shenzhen Hospital of Guangzhou University of Chinese Medicine, China; Professor
15:10–15:25	Thresholds and Windows: Development Potential and Entry Strategies of the Traditional Medicine Market in Spain	Ms. Yan Shiyi, President, Spanish Association of Traditional Chinese Medicine
15:25–15:40	Guardian of the Health of Chinese Communities Worldwide: Whole-Life-Cycle Health Management for Overseas Chinese	Ms. Zhang Huiting, Medical Director, Shanghai Xinlian Kangrui Health Management Co., Ltd., Orient International Group, China
15:40–15:55	Ecosystem as the Guide, Platform as the Hub: A New Paradigm of Whole-Chain Coordination for Inbound TCM Consumption	Mr. Zheng Zhijian, Chairman, Beijing Shouchuang TCM Development Foundation, China
15:55–16:10	Integrating Chinese and Western Medicine: From Proactive Health to Super Health	Mr. Jiang Yang, Founder, Hainan Super Health Management Co., Ltd., China
16:10–16:25	Inheriting and Innovating TCM: Breaking New Ground in Taking Intractable Disease Treatment Global	Ms. Zhu Wanhua, President and Chief TCM Physician, Nantong Liangchun Hospital of Traditional Chinese Medicine
16:25–16:40	Carrying Forward the Essence of TCM to Serve Public Health	Mr. Li Dazhi, President and Founder, KL International Chinese Medicine Hospital, Malaysia

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