RCEP Traditional Medicine Regulation and Industry Exchange Meeting

Theme: Policy Exchange · Joint Market Development — New Pathways for RCEP Traditional Medicine Industry Cooperation
Time: 26 November 2026 (Thursday), 10:00–16:50
Venue: MITEC, Exhibition Conference Area
Participants: Traditional medicine industry organizations, traders and manufacturers from RCEP countries

Introduction
The RCEP traditional medicine market is unleashing new demand, yet companies going global often stall at four hurdles: unclear registration pathways, fast-changing regulations, complex customs clearance and testing, and difficulty in finding buyers. This forum is designed for traditional medicine industry organizations, traders and manufacturers in RCEP countries, with priority given to industry organizations and traders from Malaysia, Singapore, Vietnam, Indonesia, the Philippines, Brunei and South Korea. Focusing on market access, regulatory updates, registration pathways, customs facilitation and procurement cooperation, it builds an industry platform that combines policy interpretation, practical guidance and supply-demand matchmaking — helping companies avoid detours, reduce trial-and-error costs and secure procurement and cooperation.

Agenda (Draft)

Time	Item	Speaker
Opening Session Moderator: Mr. Yu Zhibin, Director, Department of TCM, China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE)
10:00–10:20	Opening remarks	Dato' Ho Teck Keun, President, Malaysia-China Chamber of Commerce for Traditional Medicines and Health Products (MCMH) Ms. Meng Dongping, Party Secretary and Vice President, China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE)
Keynote Session Moderator: Ms. Zhang Shuwen, Department of International Cooperation, CCCMHPIE
10:20–10:50	Strengthening Regional Cooperation to Promote High-Quality Development of Traditional Medicines	Mr. Li Shaoping, Secretary-General, Permanent Secretariat of the Western Pacific Regional Forum for the Harmonization of Herbal Medicines (FHH)
10:50–11:10	Singapore’s TCM and Health Product Market: Regulatory Requirements, Investment Opportunities and ASEAN Outlook	Mr. Lim Ai Gin, President, Singapore Chinese Medicines and Health Products Merchant Association
11:10–11:30	The Road to Taking TCM Global in the New Era	Mr. Sun Xiaobo, Researcher, Institute of Medicinal Plant Development, Chinese Academy of Medical Sciences, China
11:30–11:50	The Philippine Traditional Medicine Market and Its Policies and Regulations: An Overview of Entry Feasibility	Mr. Zheng Qiming, Philippine Director, China–Philippines TCM Center; Professor; Chief Physician
Keynote Session (14:30–16:30)
14:30–14:50	The Thai Traditional Medicine Market and Market Access Policies	Mr. Preecha Nootim, Ph.D., Assistant Director-General, Department of Thai Traditional and Alternative Medicine, Ministry of Public Health, Thailand
14:50–15:10	Entering the Vietnamese TCM Market: Registration Pathways and Cooperation Opportunities	Mr. Nguyễn Hải Dương, General Manager, VIETSINO Company Limited (Vietnam); Deputy General Manager and Board Member, Lamdaco Group and Medibros Pharmaceutical Company
15:10–15:30	Traditional Medicine Registration and Market Access in Brunei	Mr. Tang Chok Kien, President, Brunei Guangxi General Chamber of Commerce
15:30–15:50	Criteria and Market Status for Chinese Patent Medicines Entering Indonesia	Mr. Yuri, Vice President, Indonesian Pharmaceutical Importers Association; Marketing Director, San You Pharmaceutical Co., Ltd. (Indonesia)
15:50–16:10	Registration and Regulations of the Traditional Medicine Market in Malaysia	Ms. Zhang Xueying, Hai-O Group, Malaysia
16:10–16:30	Sharing on the Korean Traditional Medicine Market	Mr. Son Ji-hun, Member, Seoul Korean Medicine Association, South Korea
16:30–16:50	Application of Intelligent Low-Oxygen Controlled-Atmosphere Insect Eradication and Preservation Technology in the Storage and Preservation of Chinese Medicinal Products	Ms. Zhou Huahua, Deputy General Manager, Tianjin Senluo Technology Co., Ltd.

To attend, please click the button below to register.

Guest Profile

Ms. Meng Dongping
Party Secretary, Vice President, China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE)

Mr. Li Shaoping
Secretary-General, Permanent Secretariat of the Western Pacific Regional Forum for the Harmonization of Herbal Medicines (FHH)
Professor, University of Macau

Mr. Lin AiNeng
President, Singapore Chinese Medicines & Health Products Merchant Association
Executive Chairman, Huamao Agencies Sdn Bhd

Mr. Sun Xiaobo
Researcher, Institute of Medicinal Plant Development, Chinese Academy of Medical Sciences, China

Mr. Zheng Qiming
Philippine Director, China-Philippines TCM Center; Professor; Chief Physician

Mr. Preecha Nootim, Ph.D., R.Ph.
Assistant Director-General, Department of Thai Traditional and Alternative Medicine, Ministry of Public Health, Thailand

Mr. NGUYỄN HẢI DƯƠNG
General Manager, VIETSINO Company Limited (Vietnam)
Chief Representative, Hanoi Representative Office of Haikou Pharmaceutical Factory Co., Ltd.
Deputy General Manager and Board Member, Lamdaco Group and Medibros Pharmaceutical Company

Mr. TANG CHOK KIEN
President, Brunei Guangxi General Chamber of Commerce
General Manager, Guangxi Free Trade Zone Haimeng Business Consulting Co., Ltd.

Mr. Yurianto
Vice President, Indonesian Pharmaceutical Importers Association
Board Member and Marketing Director, San You Pharmaceutical Co., Ltd. (Indonesia)

Ms. Zhou Huahua
Deputy General Manager, Tianjin Senluo Technology Co., Ltd.

exhibition profile

Session 2