Session 2: Traditional Medicine Services Trade Exchange Meeting

Meeting Name: Traditional Medicine Services Trade Exchange Meeting

Theme: Services Going Global · Model Innovation — ASEAN Opportunities in Traditional Medicine Services Trade

Time: November 26, 2026, 09:30–12:00

Venue: MITEC Exhibition Hall Meeting Area

Meeting Overview

Traditional medicine services trade is moving from "single-point overseas expansion" to "systemic overseas expansion": international diagnosis and treatment, wellness tourism, telemedicine, education and training, and mutual recognition of standards are forming new ASEAN opportunities.

But what institutions truly care about is: Where do overseas patients come from? How do diagnosis and treatment institutions establish themselves locally? How can wellness tourism be converted? How can talent be exported? How can standards be mutually recognized? How are cooperation revenues shared?

This meeting focuses on innovative development models for traditional medicine services trade, inviting representatives from traditional Chinese medicine institutions, wellness enterprises, educational institutions, and industry organizations from China and ASEAN countries. Centering on services going global, model innovation, and ASEAN opportunities, the event will break down real cases, connect industry resources, promote project cooperation, and explore new pathways for traditional medicine services trade in the ASEAN market.

Meeting Content

Base Going Global: How to Build and Sustain a Services Export Base?

Representatives from National TCM Services Export Bases and pilot projects for the integrated development of TCM services consumption and services trade will break down "how to build the base, how patients come, how services are implemented, and how cooperation is sustained." This is not about listening to policy; it is about obtaining an operational framework for "public-private joint overseas expansion."

Patient Conversion: Where Do Overseas Patients Come From and How to Retain Them?

Malaysia's international diagnosis and treatment experience plus the services trade case of Guangzhou University of Chinese Medicine Shenzhen Hospital will clarify overseas patient acquisition, reception, payment, follow-up visits, and referrals. It will help you shift from "waiting for patients" to "finding patients and retaining patients."

Model Innovation: How Can "Healthcare+" Create Overseas Growth?

Hainan Lecheng International Medical Innovation Development + Mongolian medicine services opening up the Mongolian market — exploring combined overseas expansion models such as healthcare + wellness, healthcare + tourism, healthcare + education, and healthcare + digital. Regardless of resource endowments, every company can find its own entry point for going global.

Wellness Tourism: How Can Traditional Medicine + Tourism Become a Product?

Under the RCEP framework, how can traditional medicine and wellness tourism design routes, set service standards, facilitate payments, and achieve conversion? ASEAN institutional representatives will share customer sources, routes, and conversion models. This is not about discussing concepts; it is about breaking down products.

Talent Export: "Who Will Deliver" Overseas Services?

Universiti Tunku Abdul Rahman (Malaysia) joint training of traditional medicine talent — how can joint school running, mentorship education, and vocational training be implemented? The session will address "who will deliver, how to teach, and how to retain" overseas services, and build channels for educational cooperation and talent matching.

To attend, please click the button below to register.