Session 1: China–ASEAN Traditional Medicine Industry Exchange Meeting
Meeting Name: China–ASEAN Traditional Medicine Industry Exchange Meeting
Theme: Policy Connectivity · Joint Market Expansion — New Pathways for China–ASEAN Traditional Medicine Industry Cooperation
Time: November 25, 2026, 14:00–16:30
Venue: MITEC Exhibition Hall Meeting Area
Meeting Overview
The ASEAN traditional medicine market is unleashing new demand, yet companies expanding overseas often find themselves stuck at four hurdles: unclear registration pathways, rapidly changing regulations, complex customs clearance and testing, and difficulty identifying buyer resources.
This meeting is designed for traditional medicine industry organizations, traders, and manufacturers from China and ASEAN countries, with a focus on inviting traditional medicine industry organizations and traders from Malaysia, Singapore, Thailand, Vietnam, Indonesia, the Philippines, and other countries. Centering on market access, regulatory developments, registration pathways, customs facilitation, quality testing, hit product development, and procurement cooperation, the event will build an industry platform that integrates "policy interpretation + practical guidance + supply-demand matching," helping companies avoid detours, reduce trial-and-error costs, and facilitate procurement and cooperation.
Meeting Content
Malaysia Traditional Medicine Overview
Is your product classified as traditional medicine, a health supplement, or a cosmetic in Malaysia? Different classifications entail entirely different registration pathways and timelines. The session will clarify the regulatory framework, registration essentials, and channel cooperation profiles.
Indonesia Traditional Medicine Overview
Indonesia offers a large market and strong demand, but BPOM registration, halal requirements, and localized labeling are all indispensable. The session will break down a compliance checklist to help you avoid pitfalls and find the right local partners.
Singapore Traditional Medicine Market Overview
Singapore does not compete on low prices; it competes on standards, quality, and brand trust. How can proprietary Chinese medicines and traditional products enter compliantly? The session will clarify registration, labeling, and brand trust strategies.
Vietnam Traditional Medicine Market Overview
Traditional medicine has been integrated into Vietnam's healthcare system, with hospitals, pharmacies, and e-commerce coexisting across multiple channels. The session will clarify registration pathways, channel combinations, and distribution cooperation models.
Thailand Traditional Medicine Market Overview
Thailand closely combines traditional medicine with wellness tourism, driven by both policy and traffic. The session will break down how traditional medicine can leverage wellness tourism for market entry and connect with cooperation resources.
Philippines Traditional Medicine Market Overview
The Philippines has an institutional foundation for traditional and alternative medicine. The market is nascent but offers significant potential. The session will clarify registration thresholds, channel maps, and first-mover opportunities, making it suitable for companies seeking early positioning.
Session 2: Traditional Medicine Services Trade Exchange Meeting
Meeting Name: Traditional Medicine Services Trade Exchange Meeting
Theme: Services Going Global · Model Innovation — ASEAN Opportunities in Traditional Medicine Services Trade
Time: November 26, 2026, 09:30–12:00
Venue: MITEC Exhibition Hall Meeting Area
Meeting Overview
Traditional medicine services trade is moving from "single-point overseas expansion" to "systemic overseas expansion": international diagnosis and treatment, wellness tourism, telemedicine, education and training, and mutual recognition of standards are forming new ASEAN opportunities.
But what institutions truly care about is: Where do overseas patients come from? How do diagnosis and treatment institutions establish themselves locally? How can wellness tourism be converted? How can talent be exported? How can standards be mutually recognized? How are cooperation revenues shared?
This meeting focuses on innovative development models for traditional medicine services trade, inviting representatives from traditional Chinese medicine institutions, wellness enterprises, educational institutions, and industry organizations from China and ASEAN countries. Centering on services going global, model innovation, and ASEAN opportunities, the event will break down real cases, connect industry resources, promote project cooperation, and explore new pathways for traditional medicine services trade in the ASEAN market.
Meeting Content
Base Going Global: How to Build and Sustain a Services Export Base?
Representatives from National TCM Services Export Bases and pilot projects for the integrated development of TCM services consumption and services trade will break down "how to build the base, how patients come, how services are implemented, and how cooperation is sustained." This is not about listening to policy; it is about obtaining an operational framework for "public-private joint overseas expansion."
Patient Conversion: Where Do Overseas Patients Come From and How to Retain Them?
Malaysia's international diagnosis and treatment experience plus the services trade case of Guangzhou University of Chinese Medicine Shenzhen Hospital will clarify overseas patient acquisition, reception, payment, follow-up visits, and referrals. It will help you shift from "waiting for patients" to "finding patients and retaining patients."
Model Innovation: How Can "Healthcare+" Create Overseas Growth?
Hainan Lecheng International Medical Innovation Development + Mongolian medicine services opening up the Mongolian market — exploring combined overseas expansion models such as healthcare + wellness, healthcare + tourism, healthcare + education, and healthcare + digital. Regardless of resource endowments, every company can find its own entry point for going global.
Wellness Tourism: How Can Traditional Medicine + Tourism Become a Product?
Under the RCEP framework, how can traditional medicine and wellness tourism design routes, set service standards, facilitate payments, and achieve conversion? ASEAN institutional representatives will share customer sources, routes, and conversion models. This is not about discussing concepts; it is about breaking down products.
Talent Export: "Who Will Deliver" Overseas Services?
Universiti Tunku Abdul Rahman (Malaysia) joint training of traditional medicine talent — how can joint school running, mentorship education, and vocational training be implemented? The session will address "who will deliver, how to teach, and how to retain" overseas services, and build channels for educational cooperation and talent matching.
Session 3: Big Health and Cross-Border E-Commerce Exchange Meeting
Meeting Name: Big Health and Cross-Border E-Commerce Exchange Meeting
Theme: "Digital Empowerment · Brand Going Global — New Growth in Cross-Border E-Commerce for Big Health Products"
Time: November 26, 2026, 14:00–16:00
Venue: MITEC Exhibition Hall Meeting Area
Meeting Overview
Big health products are becoming a high-growth track in Southeast Asia's cross-border e-commerce. However, the real threshold is not "whether you have a product," but "whether you can list compliantly, continuously acquire customers, and move from OEM to brand."
For medicinal food homology products, health supplements, and functional nutrition products, each category has different platform rules, content strategies, and branding pathways.
This meeting focuses on cross-border e-commerce channel expansion and brand going global for big health products. Centering on online channel operations, platform compliance, content marketing, and brand building, the event plans to invite Alibaba.com, Amazon, SHEIN, TikTok ecosystem operators, compliance experts, and representatives of overseas-expanding brands to help companies connect with the ASEAN e-commerce ecosystem and seize growth opportunities for big health products in the Southeast Asian market.
Session 4: China–ASEAN Traditional Medicine Enterprise Precision Business Matching Meeting
Meeting Name: China–ASEAN Traditional Medicine Enterprise Precision Business Matching Meeting
Time: During the exhibition, November 25–27, 2026 (specific time TBD)
Venue: MITEC Exhibition Hall Meeting Area
Event Overview
The China–ASEAN Traditional Medicine Enterprise Precision Business Matching Meeting is a core supporting event of the 2026 China Traditional Chinese Medicine Health Services Exhibition (Malaysia). The matching meeting targets major ASEAN countries including Malaysia, Singapore, Indonesia, Vietnam, Thailand, and the Philippines, and will invite renowned local traditional medicine buyers, distributors, and chain pharmacy representatives on a targeted basis.
The event will adopt a model of "pre-meeting demand collection — targeted matching — on-site one-on-one negotiations." We will prioritize the cooperation needs of exhibiting companies, conduct two-way supply-demand matching, and secure highly matched ASEAN buyers for face-to-face negotiations with companies in need.
Unlike traditional exhibitions' "needle in a haystack" approach, this matching meeting emphasizes precision: when you come, you meet buyers with specific procurement needs; when you negotiate, you discuss cooperation intentions that can be advanced on site.
Confirmed and proposed ASEAN buyers include Indonesia's largest proprietary Chinese medicine import agent, San You Pharmaceutical; Malaysia's first listed traditional health company, Hai-O Holdings; Singapore's leading TCM health company, Eu Yan Sang; Malaysia's ZBT Far East Company; Thailand's Tang Ming Herbal Co., Ltd.; Singapore's Sci-Tech Private Limited; and other regional leading enterprises. Procurement categories cover Chinese herbal medicines, proprietary Chinese medicines, health supplements, and medicinal food homology products.
Session 5:Traditional Medicine Health Services Innovation Roadshow Special Session
Event Theme: Going Global to ASEAN · Connecting Globally — Concentrated Promotion of New Products · New Processes · New Technologies · New Models
Time: During the exhibition, November 25–27, 2026 (specific time TBD)
Venue: MITEC Exhibition Hall Meeting Area
